Most firms should be nauseated at the foolish price tag of extending a finder's fee of 6-10% of an adviser's annual revenues to recruiters who consistently produce lousy results. These expenses, combined with shrinking margins, benefit firms that have scale and capital. We set out to improve this for everyone. We took a fiduciary approach by creating full transparency, eliminating all placement or finders' fees and jettisoned all conflicts of interest. No other service has done what we are doing. Advisers register for free and firms pay a minimal subscription, which levels the playing field and fosters greater competition. Along with the industry's first and only weighted compatibility matching process developed by psychologists, we offer advisers anonymity during their research process. Our unique approach has wiped away the need to conduct business the "old-fashioned way".